We have this saying at 6Wunderkinder. It usually happens when we are working on something new and one of our teammates would say: “This needs more Disney!” It sounds funny, but that simple phrase immediately helps us to refocus and gets down to the essence of our work. “More Disney” means “there’s the magic missing”. It means there’s no emotional hook. It can also mean… →
In a startup, a VC should be a partner who supports you in building and growing your business by sharing his knowledge and giving advice. I’ve met many great VCs with a broad knowledge in numbers and strategy, but yet when it comes to product, brand and design, young entrepreneurs still often feel like they’re on their own. I therefore strongly believe that every modern VC firm must have the… →
Products are people too. Products influence people through emotions. We as designers define the experiential, social and other qualities of products every day. We create the shape, heart and soul of a product. Nowadays though, I see a lot of products that look and feel quite similar. They lack personality. I found that there are things which can make a big difference in a product’s personality,… →